Yo Gotti - Sat 20 Jan
Saturday 20 january 2018
Yo Gotti at Base Dubai - Saturday 20th Jan.
Insight, integrity and influence. Yo Gotti has become one of hip-hop’s most respected street griots just by doing what he’s always done; speaking the truth on his records and being relentless with serving his product. This fall he commences a brand new business venture with the release of his CMG/Epic records debut I Am.
“I Am is an adlib I started using a few years ago,” the Memphis magnate began to explain. “It fits perfectly. I am real, I am a hustler, I am the streets, I am a business man, I am a father, I am a brother, I am success.”
In the 13 years since he’s started recording professionally, Gotti, has been one of hip-hop’s remarkable success stories. While some of his peers have basked in the mainstream spotlight with commercial success, the chiseled street King has become the people’s champ; amassing millions of fans and dollars, largely with his independently released magnum opuses such as the Cocaine Muzik series. With I Am however, Gotti says he’s finally found the perfect partner to distribute his music widely to the world.
The I Am rollout commences with the thunderously thumping club anthem ‘Act Right,’ which features one of Gotti’s closest friends in the industry and multiple time collaborator Jeezy. West coast rapper, YG is along for the ride as well.
“This one is the perfect soundtrack for that nightlife,” Gotti says with a grin of the record. “I felt it was great to launch my album. ‘Act Right,’ can mean whatever you want it to mean really. When I recorded 'Act Right' I was just in that I ain't turning down for nothin mood "trying to break a record like a DJ" I felt like I was at the club turnt up to the max in every element, swag, bottles, women....just everything. It’s a feel good party record!”
The high class revilement continues on “Going Down,” with Grammy Award winner T.I.
Other hip-hop royalty included on the project is Lil Wayne, who raps “Pray if I ever come out the sky, I’m lightning rod” on “Turnt Up On My Haters.’
But even with the high powered cameos, I Am’s most poignant moments come when Gotti is alone, reflecting on his life’s hardships. “He gives searing commentary on “Ghetto America,’ while “Pride To The Side” details his personal relationships with his girl that led to betrayal and one of his best friends getting addicted to drugs and stealing money.
“That’s a personal joint,” Gotti details. “If you follow my music, you’ll know what I like to do. My favorite music to me, where I’m best at is where I talk about what I’m going through, shit I seen. Records like ‘Pride to the Side,’ all them personal records are my favorites. It’s not tough to make em, because they are so real. It’s like you’re having conversations on the beat. It’s real life. Straight like that. People are going to accept it because it’s nothing I’m going through, they haven’t gone through or couldn’t relate to.”
Gotti was introduced to the Memphis underbelly almost from birth. Both of his parents were hustlers, so were several of his aunts and his older brother. He later followed in their footsteps.
“I remember our family, we had Benzes, six, seven cars, lived in nice areas. Then one day the police came in the house,” he remembers. “I was in second grade. They kicked in everybody’s doors at the same time, my grandma’s house, my aunties’ house, they shut the whole operation down. Like 25, 30 people’s houses. Next thing you know, we don’t have no cars, we don’t get new clothes or shoes, no food in the refrigerator. You notice the drastic change, but you don’t understand why.”
With most of his family in jail, and the remaining members struggling, the then youngster would find himself in the streets as a time to provide for his household. Slowly however, Gotti began to gravitate towards music, especially when he saw he could make music from it.
He chronicles his journey both with illegal and legal lifestyle on “Been Through It All.”
“I got hustling in my blood,” he added. “In any situation I can adapt. Although I’ve been making music for just about a decade and a half, I’m still young, but have that experience. It’s definitely exciting to give my loyal fans this great music and I’m also looking forward to showing my new following just how consistent I’m going to be.”
Yo Gotti at Base Dubai - Saturday 20th Jan.
BASE Dubai offers an immersive, exciting & unique experience raising the bar on the global nightlife scene. Much more than a traditional nightlife venue, this huge open-air venue plays host to an endless list of the world’s top artists; paired with unmissable world-class shows and production. The large scale state-of-the-art sound, light and pyrotechnic systems provide guests with an experience much more akin to a boutique festival or concert but with all the usual luxuries of a premium lounge.
Free entrance for ladies. Gents 200 AED.
Opening hours: 10PM - 4AM
For reservations, table bookings or more information contact:
E: [email protected]
M: +971 55 313 4999 (Call or WhatsApp)
Connect with BASE:
Heels for Ladies / No Sportswear.
Mixed groups will take priority at the door (Arrive Early)
Dubai Design District, D3