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    As probably one of the only clubs in Dubai that adopts a strict ‘Come As You Are’ door policy, Industrial Avenue (IA) is a breath of fresh air in the city’s buzzing party scene. 
     
    We sat down with Adam Cotier from IA who explained his disdain for the infamous ‘velvet rope’ that creates an instant divide amongst the community – and his views on the current ethos of Dubai’s nightlife culture. 
     
    With no VIP tables and no fancy dress codes, your night out at IA will be purely about the music. Expect a clubbing experience far more reminiscent of the underground music scenes of Berlin, Manchester, London and Ibiza.
     
    So, ditch the heels, and put on your comfortable pair of sneakers as we dance up a movement quite unlike any other the city’s ever seen.
     
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    Filmed & Edited by Dubainight.com
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