Monday | August 13, 2018

CREATIVE INDUSTRY: ELISA ARIENTI

CREATIVE INDUSTRY: ELISA ARIENTI

Continuing our look at the Dubai based creatives that massively contribute to this city via a range of disciplines, we talk to Italian designer Elisa Arienti, one half of fashion label La Come Di
 
How have you found running a fashion label in UAE?
Really rewarding and stressfulatthe same time. I guess it’s the nature of having your own business especially when it’s a creative one and self-funded. We always try to keep our LCD followers entertained with new cool items that have a meaning, so it’s easier to connect with what they’re buying.


 
What has been the biggest hurdles you have had to clear?
Issues normally comes with our suppliers. Long story short, there’s always trouble to follow up on the quality of our products when the production is done outside Dubai.
 


Your label is inspired, in part by Paolo Conte, have you had any meetings with the musician? 
Yeah, our name comes from one of his songs, but a lot of different genres of music are part of La Come Di. We like how this name is personal to us, but expands in different directions in reality. Unfortunately, we didn’t meet Paolo personally, but we went to his concert in Italy before we started LCD. Great inspiration!
 
If, given the chance would you present him pieces of your collection?
Ahaha for sure we would show him our work, but also offer him to design his album covers for free forever.  
 
Which piece do you think he would like best?
Well we know he’s also painter so he would probably appreciate our more illustrative pieces and I guess our Dolce collection is the closest at heart to his world.
 
Tell us about your new collection? What was the inspiration?
The vision behind #lcd404 collection starts from the “Error 404”. It’s the noise, the chit-chat and egocentric behavior of modern society generated online. It’s based on our new online living. Society asks for validation through the internet, where most of the time we end up losing ourselves. The collection suggests that we become less human in the process. In our design, we wanted to poke irony at our new lost selves by using some of that online lingo in what can be seen as a dark representation of our reality.

 

When researching a new collection what do you look for?
Like with all our collections, there must be an idea with meaning at the core and also, we need to develop a cool creative approach. Once that’s established we normally do market and creative research on it and then create the pieces one by one.
 


Can you tell us what you have in the works for La Come Di?
Lot of collaborations in sight with local and international designers and brands. It’s the best way forward for us and also a great way to be inclusive as designers in the creative field. 


 
To keep up to date with La Come Di you can follow them on Instagram and at their website.

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