DUBAI FESTIVALS AND RETAIL ESTABLISHMENT

DUBAI FESTIVALS AND RETAIL ESTABLISHMENT

The Dubai Festivals and Retail Establishment (DFRE), was established in 1996 with the objective of positioning Dubai as a world-class tourism and shopping destination. Currently working as an agency of the Department of Tourism and Commerce Marketing, Government of Dubai. DFRE is responsible for developing the events and retail sectors to help promote Dubai as a year-round family tourism, leisure, shopping and events destination, based on the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai. - See more at: http://www.dubaievents.ae/en/article/articles/about-depe.html#sthash.CQKfzkzQ.dpuf