Sony Music Entertainment Middle East sign deal with The Groove Society
Major announces exclusive partnership with one of the prominent independent dance labels in Dubai
Sony Music Entertainment Middle East today announced an exclusive partnership with Dubai-based-dance label “The Groove Society” .
The agreement will see Sony Music and The Groove Society partner on a number of new EDM initiatives to create new products and experiences for fans across the region and beyond.
The Groove Society was formed in Dubai in 2012 and is home to hundreds of global producers and DJ’s including Arni Rock & Haik Solar Robbie Rivera ,Dezarate DJPP. Jerry Ropero & Dany Cohiba The label stays true to a philosophy of working with, and supporting,young producers and DJs. In just a couple of years the label have released multiple compilation albums, and helped to launch a number of careers.
The partnership is a natural fit for Sony Music Entertainment Middle East, who are committed to supporting new talent and look forward to working with The Groove Society to build homegrown EDM success stories.
Mike Fairburn, General Manager Sony Music Entertainment Middle East, commented “There’s some top EDM talent in the region but many need more support if they are to develop as artists and reach the widest audience possible. Our partnership with The Groove Society will create an environment that we hope will help facilitate just this. As companies we share the same vision which is a committment to the growth of the genre and it’s positive reputation here and overseas.
Chema Dezarate, CEO Groove Society commented on the partnership by saying, ”We are delighted to be partnering with Sony Music Entertainment Middle East who are commited to supporting regional talent across all genres, andespecially EDM. They are passionate about producing great music . Weshare this commitment and are already working on a number of new initiatives