We sit down with the man behind the visionary avenue: The Secret Society App that will undoubtedly revolutionize the world of influencers! In this intimate interview, we discover all that goes on with the app.
“With The Secret Society, you are ‘The Secret’”, say Romain Fourel, the CEO & Founder of TSS.
It is quite apparent that exposure and a large following is one of the world’s biggest currencies. With the power of Instagram being heavily utilized by today’s posse of influencers, entrepreneurs, models and anyone with an interesting voice, Dubai born and bred ‘The Secret Society’ works hard in the shadows to harness that power by making you their greatest asset.
Well how does it work, you ask. Let’s find out.
“We are attempting to be the Uber of exposure and influence and this is only the beginning.” says The Secret Society’s main man passionately.
Romain Fourel, CEO & Founder of The Secret Society
In our in-depth interview, Fourel lets us into the hidden world of The Secret Society and how it all works. Once registered on the app, TSS analyses your Instagram profile. Based on the interesting potential of your feed, engagement levels and quality of followers, invites are sent to events that match your profile. Influencers can enjoy an experiential range of club openings, hot new events, trendy venues, dining experiences and much more in exchange for the influencer’s advertising their gala deliverable from the matched venue on their social media platforms.
Models, influencers, bloggers and interesting brigades get connected to venues that match each other’s preferences, transforming an elite experience into a win-win situation. The Secret Society successfully connects you to restaurants, signature events in the city, salons, plastic surgeons, aestheticians, Dubai’s wellness and fitness hubs, water sports and parks and much! By exploring The Secret Society Instagram, their highlights also feature influencers enjoying their free getaway to Island Paradise Parties aboard in places such as Seychelles and Mauritius twice a month!
“We build the crowd,” says the visionary CEO of TSS.
With the app officially launched 3 years ago and with only a team of 15 people, The Secret Society has now over 20 thousand influencers and models, as well as over 700 elite venues and establishments in Dubai registered on the app! Gaining over 3000 members every month, the app is growing at a monumental pace with exciting new ventures ahead of them!
The inspiration behind the app came about through Fourel’s vast career in the hospitality and marketing industry of France and Dubai.
Fourel goes on to say, “Venues have difficulty with reaching the right audience and analyzing their reach with time and cost efficiency. Influencers are usually expensive and marketing budgets are always a problem. We decided on linking the two…”
With the success of the revolutionary app being phenomenal, it came with its share of struggles. Romain opened up about the immense uncertainty that came with launching an app that is the first of its kind. “Being the sole owner of the company, I had to work 3 to 4 jobs and had to save for 5 years to finance the app without any investor. The niche had to be satisfied.”, he shares. He goes to say “I essentially had to ask places to pay me so people can eat for free…” Being a relatively new idea a little over 5 years, ago Romain had to push the boundary and trend set for TSS to flourish.
Romain goes on to share the future goal of The Secret Society by “continuously pushing the boundaries” to what can be achieved; Fourel expects a global reach of influencers and venues by 2021’s end. By using his father’s golden line “you can’t build something new with the ways of yesterday”, Fourel is determined to create the world’s largest school for future influencers using the TSS universe! Stay tuned for the newly updated ‘The Secret Society 2.0’ coming soon where influencers get customized preferences and can flag their personal interest.
The Secret Society CEO goes on to say:
“We give you the keys to the city, the elite Dubai experience! You are in full power and control with TSS, you are the Secret.’
Who knows what’s on the horizon with this app, one thing’s for sure, it is bound to legendary.
“With The Secret Society, you are ‘The Secret’”, say Romain Fourel, the CEO & Founder of TSS.
It is quite apparent that exposure and a large following is one of the world’s biggest currencies. With the power of Instagram being heavily utilized by today’s posse of influencers, entrepreneurs, models and anyone with an interesting voice, Dubai born and bred ‘The Secret Society’ works hard in the shadows to harness that power by making you their greatest asset.
Well how does it work, you ask. Let’s find out.
“We are attempting to be the Uber of exposure and influence and this is only the beginning.” says The Secret Society’s main man passionately.
Romain Fourel, CEO & Founder of The Secret Society
In our in-depth interview, Fourel lets us into the hidden world of The Secret Society and how it all works. Once registered on the app, TSS analyses your Instagram profile. Based on the interesting potential of your feed, engagement levels and quality of followers, invites are sent to events that match your profile. Influencers can enjoy an experiential range of club openings, hot new events, trendy venues, dining experiences and much more in exchange for the influencer’s advertising their gala deliverable from the matched venue on their social media platforms.
Models, influencers, bloggers and interesting brigades get connected to venues that match each other’s preferences, transforming an elite experience into a win-win situation. The Secret Society successfully connects you to restaurants, signature events in the city, salons, plastic surgeons, aestheticians, Dubai’s wellness and fitness hubs, water sports and parks and much! By exploring The Secret Society Instagram, their highlights also feature influencers enjoying their free getaway to Island Paradise Parties aboard in places such as Seychelles and Mauritius twice a month!
“We build the crowd,” says the visionary CEO of TSS.
With the app officially launched 3 years ago and with only a team of 15 people, The Secret Society has now over 20 thousand influencers and models, as well as over 700 elite venues and establishments in Dubai registered on the app! Gaining over 3000 members every month, the app is growing at a monumental pace with exciting new ventures ahead of them!
The inspiration behind the app came about through Fourel’s vast career in the hospitality and marketing industry of France and Dubai.
Fourel goes on to say, “Venues have difficulty with reaching the right audience and analyzing their reach with time and cost efficiency. Influencers are usually expensive and marketing budgets are always a problem. We decided on linking the two…”
With the success of the revolutionary app being phenomenal, it came with its share of struggles. Romain opened up about the immense uncertainty that came with launching an app that is the first of its kind. “Being the sole owner of the company, I had to work 3 to 4 jobs and had to save for 5 years to finance the app without any investor. The niche had to be satisfied.”, he shares. He goes to say “I essentially had to ask places to pay me so people can eat for free…” Being a relatively new idea a little over 5 years, ago Romain had to push the boundary and trend set for TSS to flourish.
Romain goes on to share the future goal of The Secret Society by “continuously pushing the boundaries” to what can be achieved; Fourel expects a global reach of influencers and venues by 2021’s end. By using his father’s golden line “you can’t build something new with the ways of yesterday”, Fourel is determined to create the world’s largest school for future influencers using the TSS universe! Stay tuned for the newly updated ‘The Secret Society 2.0’ coming soon where influencers get customized preferences and can flag their personal interest.
The Secret Society CEO goes on to say:
“We give you the keys to the city, the elite Dubai experience! You are in full power and control with TSS, you are the Secret.’
Who knows what’s on the horizon with this app, one thing’s for sure, it is bound to legendary.
Article published: 24th November, 2020